Think your security is taken care of with a frequent anti-virus scan? Think again. While we’ve all become used to the idea that viruses, worms and other malware – however much disruption and damage they cause to our systems – can be detected and removed thanks to the tracks they leave as they create havoc, that’s no longer something to count on.
Regardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.
The scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations.
When looking into the ways companies are hacked, you quickly realize that there are so many different tactics out there that it is mind-boggling. One of the more effective methods used recently is spear phishing, and in early December 2014, a new spear phishing attack was uncovered.
There are many different backup solutions out there available to small and medium sized businesses. While most owners are aware of the fact that any backup solution is important for a Disaster Recovery Plan, it can be tough to pick the right one for your business.
Measuring the overall success of a marketing campaign is often dependent on a number of metrics. When it comes to measuring the success of your social media campaigns, the most common metric employed is the number of shares. Companies who post content online often find it difficult to get their content shared through.
As the end of the year approaches, stress levels go up within businesses. There is often the pressure to finish end-of-year reports and budget for the next year, not to mention that there can often be extra expenditure requirements during the holiday season too.
Often, when companies look to integrate business intelligence processes the first department that systems are applied to is sales. By employing metrics that track sales activity and any sales-related activity, business owners can gain a better picture of overall success.
Regardless of what your business is, or where you are located, you may at some point face a disaster that affects your business operations. In order to make it through troubled waters without serious harm to your business you need to have a Disaster Recovery Plan in place.
Net Neutrality is one of the biggest tech-related issues currently making its way through the American Government. In mid-November President Obama made his stance on the issue known, while also introducing a plan for it and thereby bringing the subject to worldwide attention.