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Ecommerce: Squarespace adds new analytics

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce subscribers looking to get more information and ROI out of the platform.

Tools for online reputation marketing

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.

Game Over: NBA team losses valuable data

Game Over: NBA team losses valuable data

Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.

5 ways to get a better ROI from your VoIP phones

5 ways to get a better ROI from your VoIP phones

If you’re making or receiving VoIP calls from clients you may be sitting on top of a trove of valuable data, and not even know it. Whether you’re still getting accustomed to your new telephony system and its features or you’ve been using it for much longer and are simply unaware of its existence, it’s time to take a look at your VoIP data.

Seven Microsoft Excel mastery tips

Seven Microsoft Excel mastery tips

When was the last time you used Microsoft Excel? And no, hovering over the icon doesn’t count. If it’s taking you too long to remember, then it probably is. Digital literacy is an essential part of finding a job these days, in fact taking a look at it further reveals that proficiency in Excel is a skill still sought after by most companies.

Creating online communities for businesses

Creating online communities for businesses

Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company.

How to promote your SMB on Facebook for free

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.

Live video: a free way to reach new customers

Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.