More to social media value than meets the eye

More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media.

The link between big data and profit

The link between big data and profit

Big data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit.

How to use data to add business value

How to use data to add business value

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

Are You Ready For an IT Consultant? Here’s 4 Ways to Tell If You’re In Over Your Head!

Are You Ready For an IT Consultant? Here’s 4 Ways to Tell If You’re In Over Your Head!

IT is an increasingly complex business function, but many businesses still hesitate to bring in outside help. They're willing to tackle IT projects themselves, to the detriment of themselves and their businesses. If you're considering bringing in an IT consultant, here are four simple ways to tell whether or not you're in over your head: Your IT Budget is Spiraling Out of Control Most businesses don't considering paying for a consultant when the budget is tight, but it actually makes a lot of sense.