More to social media value than meets the eye

More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media.

The link between big data and profit

The link between big data and profit

Big data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit.

How to use data to add business value

How to use data to add business value

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

Are You Ready For an IT Consultant? Here’s 4 Ways to Tell If You’re In Over Your Head!

Are You Ready For an IT Consultant? Here’s 4 Ways to Tell If You’re In Over Your Head!

IT is an increasingly complex business function, but many businesses still hesitate to bring in outside help. They're willing to tackle IT projects themselves, to the detriment of themselves and their businesses.

If you're considering bringing in an IT consultant, here are four simple ways to tell whether or not you're in over your head:
Your IT Budget is Spiraling Out of Control
Most businesses don't considering paying for a consultant when the budget is tight, but it actually makes a lot of sense.

4 Reasons Why Your Employees Are the Biggest Cyber Threat

4 Reasons Why Your Employees Are the Biggest Cyber Threat

When drawing up your cyber security plan, it's easy to focus on external threats. Hackers and malware are dangerous and need to be targeted, but they might not be your biggest cyber threat. Unfortunately, that distinction belongs to your employees.

Here are four reasons your employees might be your biggest cyber threat, and how you can help them be more secure:
Falling for Phishing Attempts
Phishing emails are a popular way for scammers to try and gain access to your valuable systems and accounts.

BYOD vs CYOD: Choosing the Right Solution for Your Business

BYOD vs CYOD: Choosing the Right Solution for Your Business

The concept of using personal devices for work has become increasingly common over the past decade. Employees use personal laptops to do a bit of work during the evening, and then grab their cell phone to check emails Saturday afternoon. IT Managers are left to ponder the implications of using these devices and their effect on budget, security, and efficiency.

Small Business BI: Making sense of customer information

Small Business BI: Making sense of customer information

You know it’s critical to understand your customers better than the competition. You’ve heard that gathering customer insights can boost that understanding. And you may have noticed a lot of buzz about business intelligence.

But what’s behind those concepts? And what do they mean for your business? Here’s the deal …

Business intelligence (BI) refers to the tools and techniques used to turn raw data into useful information for business analysis.

Tips to add value to your blog

Tips to add value to your blog

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging – which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth.

A 7-Step Canvas to Turn IT into a Competitive Advantage

A 7-Step Canvas to Turn IT into a Competitive Advantage

One of the hardest departments to manage, as an executive in a small or mid-size organization, is IT. Unfortunately, many organizations are unable or unwilling to invest in an entire IT department. For them, IT is simply an afterthought and necessary cost of doing business; something that can be set aside and looked at only when necessary.