Category Archives: Business Intelligence

Use Social Selling to Increase Business Sales

Finding new customers is critical to keeping your business going and increasing profits. But, how do you find and attract the buyers that need your products and services? Calling or emailing a stranger used to be the way. Now, unsolicited calls and emails are less effective than ever at sparking a conversation. Just look at […]

Small Business BI: Making sense of customer information

Virtual Chief Information Officer (vCIO) IT Consultant

You know it’s critical to understand your customers better than the competition. You’ve heard that gathering customer insights can boost that understanding. And you may have noticed a lot of buzz about business intelligence. But what’s behind those concepts? And what do they mean for your business? Here’s the deal … Business intelligence (BI) refers […]

A 7-Step Canvas to Turn IT into a Competitive Advantage

One of the hardest departments to manage, as an executive in a small or mid-size organization, is IT. Unfortunately, many organizations are unable or unwilling to invest in an entire IT department. For them, IT is simply an afterthought and necessary cost of doing business; something that can be set aside and looked at only […]